To celebrate Random Acts of Kindness week we gave away 4,000 free pints of our iconic 6X ale to customers across our pub estate!
Throughout last week (12-19th February), guests in our managed houses were randomly gifted with a pint of 6X to make their day – whether they are fans or completely new to the beer.
Managers of the pubs really got behind the mission to spread happiness across the Wadworth’s south of England pubs and staff were briefed to look out for reasons to make their customers smile. Random gifts of beer were also sent to unsuspecting social media users who happened to mention they needed a beer!
Chris Welham, our CEO, commented: “Random Acts of Kindness Week provides the perfect opportunity to give something back and thank our customers for their ongoing support. We’ve already had some brilliant stories from across our pub estate and I am thrilled that so many people have walked away with a smile on their face thanks to our Random Acts of Kindness.”