Wadworth, the Devizes-based pub operator and family brewer, has hosted three hugely successful drinks workshops aimed at educating its tenanted Business Partners about its new drinks partnership with Bibendum Wines. The workshops had 100% attendance from the 56 pubs invited to the event with many bringing along team members.
Each day included an introduction to the new Wadworth range of wines supplied through Bibendum and a masterclass in spirits and cocktails from Diageo. The day also featured wine tasting led by, celebrated wine producer, Spy Valley Wines and a wine list design style consultation from Little White Van Print Solutions.
Peter Richards, Wadworth Business Partner at Town Mills, Andover, commented: “We attended the workshop to ensure we would fully understand the new products available to us. We were able to gain important insight on the extensive support network available from Wadworth, as well as the advantages of offering premium products at premium prices achieving better GP returns. The whole day was very informative, and we have come away with a lot of great ideas that we can use in our pub.”
Lloyd Stephens, Tenanted Trade Director at Wadworth, commented: “We’re delighted that so many of our Business Partners chose to attend this invaluable workshop; it demonstrates high levels of interest and engagement from our tenanted trade for the enhanced range and support available.”